June 19, 2009
Posted by Wyatt
Prius TV ads are joy – the Making of “Harmony”
The first time I saw a tv spot for the new Prius I thought I was watching something out of Willy Wonka’s factory. Then I came to realize that that’s probably exactly what they wanted. These new tv spots set the Prius apart from the crowd, just in their creative direction alone. A world in itself, the Prius thrives in clean, colorful environment composed entirely of happy, nature-friendly people (or oompaloompahs). Then came the spot for the sun-powered cooling system and I couldn’t help buy grin (and how sweet is the reflection of the sun in the roof of the car!). Congrats to Saatchi & Saatchi of Los Angeles for marrying a great concept to a great product. Kudos.
Harmony
The Making of Harmony
No Comments Yet
You can be the first to comment!
Leave a comment